Altafit is the first lowcost fitness center brand in Spain with more than forty centers all over the country. 

Altafit approached us to create a new brand identity. Starting on the company values of simplicity and proximity we designed a brand based on the plurality of gym users. The new brand is guided by a multi-colored palette, own iconography, raw materials, and a communication voice simple and direct, to highlight the plurality, acceptance and honesty pursued by the new marked path.