Tourism in Canary Island is one of the main economic engines of the country and today it is still growing. Within the range of tourism available "slow travel" is an important trend. It means travelers seeking an authentic experience, finding special places, feeling the people and their customs, tasting local dishes and understanding the local culture.

Why Hache? Hache is the name of the "h" letter in spanish and it represents something hidden, because it is not pronounced but is there. It's the way to combine the "slow travel" concept with the local canarian culture. 

Hache magazine was born working with Mr Humboldt, a canarian advertising agency, as a proposal to answer to this alternative way of traveling. It will be a free publication that certain tour operators will offer to their travelers.

To show the "slow" spirit we divided the content into sections named as the senses that you can experience during the trip (breathing, savoring, dialogue, entering, listening, flying, shining, testing ...). For the same purpose we developed a clean and comfortable read experience, with a careful selection of photograph and graphic resources.