Facebook Social Media Project
for Grand Millennium Kuala Lumpur
for Grand Millennium Kuala Lumpur
According to a survey conducted by international firm TNS, a Malaysian has an average of 233 friends in their social network (highest in the world). The idea on what the reach and what can be accomplished fascinates me. Hence why, after arriving in KL shortly and meeting with several bloggers, medias and digital media company, I found there is huge growth opportunity in the market for digital/social media.
Challenge: the current company I'm working in has been more comfortable with traditional method of communications (no surprise emarketer global report puts most top 100 fortune companies are still in the same shoes). How do I convince them into taking a leap of faith, given the opportunity is just right at their doorstep.
Solution 1: education, keynotes to the management team (lots of them) and patience.
Solution 1: education, keynotes to the management team (lots of them) and patience.
Solution 2: small stepping stone to a bigger one, present small success in small pockets with small budgets and raise up the bar the next time (along with the budget of course).
Solution 3: create more keynotes and strategic approach, as well as bigger picture for 2-5 years window. And the results as you can see below in details.
The result: Today, Grand Millennium Kuala Lumpur is slowly building the brand relationship and closing up the lack of awareness, at the same time establishing a two-way communication channel of promotions. Further to the success of case study and proven ROI to the company, the company has started to increase its investment in the social media tools such as ShortStack, HootSuite, MailChimp, etc securing its feet for the future. Plus the hotel manages four Facebook pages instead of just one generic channels, but at the end of the day your fans probably will not like it if you generalize them.
Social media is nice to have, but at the end of the day we are accountable for the eCommerce conversion and this platform, as well as strategy is built around the conversion objective.
The result: Today, Grand Millennium Kuala Lumpur is slowly building the brand relationship and closing up the lack of awareness, at the same time establishing a two-way communication channel of promotions. Further to the success of case study and proven ROI to the company, the company has started to increase its investment in the social media tools such as ShortStack, HootSuite, MailChimp, etc securing its feet for the future. Plus the hotel manages four Facebook pages instead of just one generic channels, but at the end of the day your fans probably will not like it if you generalize them.
Social media is nice to have, but at the end of the day we are accountable for the eCommerce conversion and this platform, as well as strategy is built around the conversion objective.