There were 2 key no-no's ...
 

NOT to be made from corrugated board

NOT to be a drab windowed carton
 

Music to my ears as I wouldn't have dreamed of  making something so standard and predictable! Knowing this brief was a cracker and my packaging senses tingling with excitement I swiftly went to work to create this masterpiece ... 
 

The pack was designed to show as much of the bottles as physically possible - I managed this by engineering the top & bottom walls to take the bottles base & cap - just the right size to load the tops in and snap the bases into place ... awesome ... however, these little beauties are heavy and needed extra support than just the cardboard to make sure they stay nice and safe. The solution was to design and develop custom and perfectly sculpted E Flute fittings that are easily slipped into the cavity walls during make-up, adding strength, stability and the final touch to have this design looking immaculate & sleek on the outside, whilst having a solid corrugated skeleton system underneath.