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I’m all about creating more than just a box — not the same old shit. I aim to design functional, beautiful solutions. I find it frustrating when I see products chucked into a brown bag with a sticker slapped on, or within a standard box template because it's ‘good enough’. Well, it’s not. Not to me, I’m on a… Read More
I’m all about creating more than just a box — not the same old shit. I aim to design functional, beautiful solutions. I find it frustrating when I see products chucked into a brown bag with a sticker slapped on, or within a standard box template because it's ‘good enough’. Well, it’s not. Not to me, I’m on a quest to put sexy back into packaging.

In a nutshell, I offer structural package design solutions that fit the product perfectly and are aesthetically engaging. I enjoy a good brainstorming session and love gathering all initial thoughts. I find that when you climb into a clients head you can pull out details and ideas that maybe they didn’t know they had, then design from scratch and to spec. I am a self confessed perfectionist so there is no “that’ll do” attitude. I still produce hand crafted concept models so clients can ‘feel’ the idea. Once the package concept is finalised, I team up with a nifty graphics team (yours, or mine) to design the artwork — and hey presto, a beautiful package is born. My packs are always engineered with creativity, sustainability and production in mind.

To me as a structural designer, form is just as important as the product — it’s a fundamental part of consumer engagement. I started THINK for this exact reason (it wasn’t just the money, fame or the hot chicks) but the fact that I wanted to educate and prove that structural design should be a core focus of any consumer product’s development — not an add-on at the end. I’m pretty sure it’s not just me that can’t help but be dragged towards a beautiful package like a magnet. And, once carefully opened you get that feeling that you just can’t throw it away… it ends up in the bottom of your wardrobe for years. I think that is awesome.

With recent trends, I’ve also been asked to design creative cardboard based 'stuff ' like fridges, Tv's, trucks and boom boxes. With this type of work, advances in technology have really helped as we can now do small runs more efficiently and cost effectively. So if you're looking for some fresh and creative ideas for packaging, or 'stuff' but don’t want all the cardboard cluttering up your office space, give me a whistle...

Mat Bogust
p: +64 211 613 628
e: mat@thinkpack.co.nz

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  • Director | Structural Packaging Designer
    THINK Packaging — Auckland, New Zealand
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My service is to offer bespoke packaging that perfectly fits the given brief. I design the package around the product & supply a concept model for feel and viewing. Once the concept is finalised I submit my cutterguide (dieline) through to your graphics team & hey presto, a beautiful package is born. My packs are … Read More
My service is to offer bespoke packaging that perfectly fits the given brief. I design the package around the product & supply a concept model for feel and viewing. Once the concept is finalised I submit my cutterguide (dieline) through to your graphics team & hey presto, a beautiful package is born. My packs are always designed with production in mind and the beauty of working with me is that you can use your preferred suppliers if needed. I am not tied to any agency, print or production company. Read Less
I work with all kinds of materials...

To name a few:

- Cartonboard
- Microflute, E Flute, B Flute, Twin Wall
- PVC
- Polypropylene
- Rigid covered boxes & lids
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