Description:
The challenge was to develop a print campaign that stands out from the clutter of a transportation trade show and effectively delivers the main benefits of the Sprinter van.
The idea behind the "X-Ray Benefits" campaign was to link the physical aches and pains that workers experience on the job to the benefits of owning a Sprinter. While other manufacturers where displaying 4-color beauty shots of their products with captions, Sprinter Vans USA stood out with their stark black and white images and intriguing headlines and copy.
Client:
Sprinter Vans USA is the umbrella brand that encompasses both Mercedes-Benz Sprinter USA and Freightliner Sprinter USA. All three brands are owned by Daimler Vans USA. The umbrella brand is used at trade shows and events when both Mercedes-Benz and Freightliner are present.
The challenge was to develop a print campaign that stands out from the clutter of a transportation trade show and effectively delivers the main benefits of the Sprinter van.
The idea behind the "X-Ray Benefits" campaign was to link the physical aches and pains that workers experience on the job to the benefits of owning a Sprinter. While other manufacturers where displaying 4-color beauty shots of their products with captions, Sprinter Vans USA stood out with their stark black and white images and intriguing headlines and copy.
Client:
Sprinter Vans USA is the umbrella brand that encompasses both Mercedes-Benz Sprinter USA and Freightliner Sprinter USA. All three brands are owned by Daimler Vans USA. The umbrella brand is used at trade shows and events when both Mercedes-Benz and Freightliner are present.
