The North Carolina Department of Health & Human Services needed a memorable and persuasive marketing campaign to remind people to get their annual flu vaccination. "Meet the Shot Dodgers" highlights the common reasons most people avoid the vaccine by turning each reason into a humorous character anyone can relate to. The campaign also includes: posters, digital and social media ads, a website re-skin, and other curated content.
:30 TV Spot - Meet The Shot Dodgers
:15 TV Spot - Meet The WorryWort
:15 TV spot - Meet The Multitasker
:15 TV Spot - Meet The Skeptic
:15 TV Spot - Meet The Invincible
Flu Facts Infographic
Display Ads - The Caregiver & The Grandparent
