Inspiration Bloc
Interactive Marketing Newsletter
Interactive Marketing Newsletter
Inspiration Bloc is a joint collaboration between myself and the Research and Development department on a marketing newsletter to send out to clients and also internally.
The idea was that would keep them up to date on experiential marketing news, but was far less text heavy so as to encourage it as a refreshing email instead of a chore. My main responsibility lay with the design, it was my descision to make it seem like a notebook of a ‘roving reporter’ that we had hired specifically for this. I developed a ‘personality’ for Charley (as I called them, androgynous) and the way that they would respond to the text ‘stuck’ into the book with comments and observations.
I decided to make it interactive so that if the reader wished to see any of these examples for themselves they could either click on a button link within an image to take them there, or else watch the video within the newsletter. I also contributed to and assisted in editing the text content of the newsletter.
The idea was that would keep them up to date on experiential marketing news, but was far less text heavy so as to encourage it as a refreshing email instead of a chore. My main responsibility lay with the design, it was my descision to make it seem like a notebook of a ‘roving reporter’ that we had hired specifically for this. I developed a ‘personality’ for Charley (as I called them, androgynous) and the way that they would respond to the text ‘stuck’ into the book with comments and observations.
I decided to make it interactive so that if the reader wished to see any of these examples for themselves they could either click on a button link within an image to take them there, or else watch the video within the newsletter. I also contributed to and assisted in editing the text content of the newsletter.
