A belief in the importance of creativity and design and it's ability to improve the world around us.

This has underpinned work in retail, product, graphics, and digital. Projects for the likes of Virgin, Asda, Black & Decker, BT, Guinness and Hasbro to name a few. A multidisciplinary skill set and experience has led to involvement in large scale projects to the value of 3.5 billion pounds.

Creativity is a very powerful commodity, harness creative thinking, focus it and you have a compelling strategic advantage for businesses and revenue. This is the foundation that has allowed me to develop working creative concepts and experiences, bringing them successfully to life, engaging customers and benefiting clients.

Recently this has included projects for brands that include Unilever, Kenwood, Delonghi, Be-Unlimited, Icelolly.com and Coral amongst others, working on overall creative and strategy, service, brand, digital and physical concepts, experience and design for customer facing products globally. Working with multiple stakeholders, where creative thinking and course corrections were implemented quickly, live. Meanwhile developing forward creative thinking and best practice for flagship best in class solutions. Read Less