Tottenham Hotspur have always been one of the more stylish teams in the Premiership and wanted to reflect this in their annual merchandise catalogue. Keen to illustrate the fact that Spurs appealed to supporters from all across the capital this fold out front cover/poster was created using a number of iconic London landmarks to produce a unique backdrop, with players and competition winners used to strengthen the sense of Tottenham being a real peoples club. A photographic montage of players, fans, sights and sounds of the training ground, White Hart Lane and it’s surrounding areas was created to run across the bottom of the catalogue, including a few hidden treats for those with a keen eye for detail. This design also formed the basis of a match day programme advertising campaign and was developed for use within the official Tottenham Hotspur merchandise store.