Sale Rugby FC - U18's International Rugby Ad Campaign
This poster was designed to entice supporters to catch a glimpse of England and Australia’s international rugby union stars of the future. Fans were offered the chance to “See tomorrows legends spark into life” in this one off match being held at Sale FC’s Heywood Road stadium. The creative was developed featuring up and coming superstar and captain of England George Ford and formed the basis of a local press and match day programme ad campaign. Postcards and flyers were also created to be positioned and distributed around the stadium as well as shops, bars and boutiques in and around Sale town centre.