This is a 30-second spot created for Young Cannes Lions Competition 2015. Working alongside an amazing team, we were able to create a 30-second spot within a very tight 48 hour window. The topic for this year's competition was Cyber Bullying. In a short amount of time we were able to do research into the subject matter, interview teachers, develop a key message based on data and insights gathered, storyboard, scout available locations and talent, and ultimately film and edit the 30-second spot. 

 

The piece discusses the concept of cyber-bullying creating an identity through the phyisical manifestations of something that has no face and phyisical form.