Become the Connoisseur
This is a poster advert for Jackson Triggs. The concept is about how when drinking wine, those that do not drink it often, are given the chance to take on a new persona. Jackson Triggs is a wine that can be found in any LCBO for a reasonable price. The wine targets individuals of the middle class, are about to celebrate a certain occasion, and are looking for a wine that looks classy but won't take a bite out of their wallet.