Everyone remembers their favorite childhood story, the one that they made their mom read to them every night before they went to sleep or the book they stuck in their backpack everyday before school. This campaign for Harper Collins Publishing was created to revive these classic children's books by reminding parents of the stories they loved as a child. Through sharing these books with their own children, they are able to connect and share lasting memories. This campaign has several social media components, including a facebook app, pinterest contest, and a pandora station, as well as an outdoor installation and print ads. 

 

Through the Harper Collins facebook page, users can create a customized memory box to give to a loved one based on their favorite Harper Collins book. 

The pinterest contest asks participants to create a pinterest board describing their memories with an iconic Harper Collins childrens stories. Participants would have an opportunity to win a framed reprint of an illustration from their favorite story. 

Harper Collins would create reading nooks based on different childrens books in parks and around playgrounds. These spaces would encourage families to use the space for storytime.

Copywriter: Sydnie Felton

Art Direction: Tabatha Biggerstaff