This campaign for Spanx was created to emphasize the fun, empowering personality of the brand. Shapewear should not be about altering your body to fit an unnatainable ideal, but being the most confortable and confident you can be. This message is communicated through print, direct mail, promotional events, and an interactive, out of home experience. 

The spanx confessional booth will be set up in various in retail locations as a part of the SPANX secret soiree events. Participants are encouraged to take a photo and confess their funny, quirky, or embarassing thoughts and habits. The best confessions will be shared on the SPANX confessional booth gallery on their website.

Art Direction and Copywriting: Sydnie Felton