This project includes smaller visual identity including logo and web banners for the internal blog of Česká spořitelna bank. It is a place where the employees can express their opinion and share their ideas. The name 'coffee-house' reflects the area where people are close to each other, where they listen to each other, and hold a discussion.

The task was to create a simple logo that will clearly summarize the essence of the blog. Therefore we picked a coffee cup and typographic symbols. The quotation marks, brackets and semicolons are used as a cup handle or smoke coming out of the hot drink. It express direct speech and ability to share thoughts and opinions as well. The clean and straightforward logo is created in several variants which allows greater dynamism and variability. Tablet Gothic font corresponds with the visual purity of the logo. 

 

This work was created within the branding company Hrivnak

Art direction: Helena Jakoube
Graphic design: Tereza Hankova
Naming: Martina Svarcova