1993 – 1998 Classical GymnasiumPoljane, Ljubljana
1998 – 2003 University of Ljubljana– Marketing Communications major
2000 – 2002 junior copywriter, copywriter at Studio Marketing JWT
2002 – 2007 copywriter, creative director at TBWA Ljubljana
2007 – 2009 copywriter, creative director at MAB Berlin
2009 – 2011 associated creative director TBWA Berlin
1998 – 2003 University of Ljubljana– Marketing Communications major
2000 – 2002 junior copywriter, copywriter at Studio Marketing JWT
2002 – 2007 copywriter, creative director at TBWA Ljubljana
2007 – 2009 copywriter, creative director at MAB Berlin
2009 – 2011 associated creative director TBWA Berlin
2011 - 2017 freelance copywriter / creative director
2017 - 2018 senior creative LA RED Berlin
2019 - creative director Cheil Germany
From 2009 I have been a part of TBWA Berlin creative team, focusing on international and German accounts like Adidas, ABSOLUT Vodka, McCafé, Thomann and BMW Guggenheim Lab. During that time I was frequently representing the Berlin office on internationally projects of the network.
I started my professional journey as a copywriter in Studio Marketing, the most established Slovenian agency in 2000. My projects included some of Slovenians biggest companies, as well as international accounts like Samsung and Renault, at the time the automobile brand with the highest market share in Slovenia. I was responsible for Renault digital communication and have cooperated in the first European online car configurator and shop.
I left Studio Marketing for Luna\TBWA in 2002. There I continued to work for Renault, successfully launching Scénic, Laguna and Mégane. As a creative director I was in charge of the agency’s international accounts, like Vodafone; winning some of the highest creative and efficiency awards in the region; and Nissan, a combination of local and international communications that significantly raised the awareness of the brand.
In February 2007 I joined the Berlin MAB office, where I have worked on Adidas (football and running) and BMW international and German market campaigns (like the 5 Series push campaign, the world-wide launch of the new 7 Series, or the Efficient Dynamics campaigns). I was leading the MAB team to win the International BMW pitch for Central and Eastern Europe.
From 2009 I have been a part of TBWA Berlin creative team, focusing on international and German accounts like Adidas, ABSOLUT Vodka, McCafé, Thomann and BMW Guggenheim Lab. During that time I was frequently representing the Berlin office on internationally projects of the network.
From 2017 to 2018 I was honing my digital-communications skills as a senior creative in a digital agency LA RED in Berlin, working on social media strategy and execution for Jägermeister and Lidl HR marketing.
Currently, I am using my skills and talents in one of Frankfurts best agencies - Cheil Germany. Here, I am able to combine my interest of technology and sports on the Samsung I DFB Sponsorship team, as well as help on other exciting projects.
