SEVEN ELEVEN COFFEE URNS
Packaging Design
Got to work on some brew packaging design (the caffeine kind) with the talented Mr. Ryan Blum a while back. Tight deadline, but by sampling the product in bulk I did not seem to mind. Here are some samlpes of the final in-store coffee urn label designs and some of the original concepts. Next time you are at a Seven Eleven, stop in and grab some fresh brewed coffee and check it out!
Here are the flat labels
"Please ask for a fresh brew" is on the back of the urn. With a simple rotation of the urn, it reveils the message.
A simple old-school way to indicate that the urn is in need of a refill.
Some Close-Ups:
THE SECOND ROUND....
We tried a few texture options before we decided on the crate concept.
THE FIRST ROUND....
In the begining of the project, we explored a few ideas with an old world look and feel.
Enjoy A Brew!
