Breaking through the clutter.
A relaunch of Theraflu product via in-store point-of-sale sidekick displays for the mass retail space. Designed to BREAK THROUGH the visual clutter in the crowded brick & mortar environment. This design utilizes innovative structural components, brought to life with vivid graphic/branding placement in order to stop the shopper in their tracks, while at the same time reinforcing brand messaging and a strong call-to-action.
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