Opel Corsa New Skin
The core concept of the Opel Corsa T-shirt Competition describing fresh and confident as great clothing makes you feel.
Project development in team with Calin Grigorescu.
The core concept of the Opel Corsa T-shirt Competition describing fresh and confident as great clothing makes you feel.
Project development in team with Calin Grigorescu.
The Brief
Revolving around the core concept, the following ideas had to be expressed:
Cool, Urban, Individual, Technological and Out-going.
These were the keywords of the design brief and our guidelines. Shortly after ...
Revolving around the core concept, the following ideas had to be expressed:
Cool, Urban, Individual, Technological and Out-going.
These were the keywords of the design brief and our guidelines. Shortly after ...
Wearing the Opel Corsa New Skin
From early on, we both agreed on making good publicity in the least aggresive way.
This was the crucial moment when Opel Corsa New Skin became Wearing the Opel Corsa New Skin.
With this change of perspective came a change of mindset:
Describe the driving experience, not a car!
From early on, we both agreed on making good publicity in the least aggresive way.
This was the crucial moment when Opel Corsa New Skin became Wearing the Opel Corsa New Skin.
With this change of perspective came a change of mindset:
Describe the driving experience, not a car!
The Experience
It's challenging to create a friendly city. A town wouldn't do it and despite searching for the joyful and welcoming elements of a modern metropolis, all I could think of was Twelve Monkeys and Brazil. Regardless, I was able to throw away the distractions and came up with this.
It's challenging to create a friendly city. A town wouldn't do it and despite searching for the joyful and welcoming elements of a modern metropolis, all I could think of was Twelve Monkeys and Brazil. Regardless, I was able to throw away the distractions and came up with this.
Social context is what makes this T-shirt special.
While you are wearing the T-shirt, the person in front of you is driving the car!
Wear it and you keep re-telling the story, you keep sharing the driving experience.
While you are wearing the T-shirt, the person in front of you is driving the car!
Wear it and you keep re-telling the story, you keep sharing the driving experience.
