Evolve Fitness Zone Intergrated Campaign

Objectives:
Flyer- To attract new customers and members to both the gym and the kids play area. – Posted in the local news papers and through direct mail.
Facebook banner- To intergrate new style logo and also attract a social media audience.

Business card- To have displayed in local fitness clothing and supplement stores to attract new members.

Background:
Evolve Fitness is a gym in Wigan. Classes and Weights and also offereing 6 week weight loss challenges.
Evolve is also in partnership with KIDZONE- a childrens play area where the public and also gym goers with children can send their children there whilst using Evolve fitness with no worries that thei child is unsafe.
Target Audience: Gym enthusiasts, Parents looking for childcare whilst wanting to participate in gym classes.
Brand Values: Family orientated, friendly, educational, professional training advice and fully qualified instructors.

Proposition:
Evolve- ‘We are the only gym in Wigan where the whole family can enjoy exercise together, for a happier and healthier life. Whether you are a first timer, or a professional athlete wanting to develop, rest assured the fully qualified staff and personal trainers at Evolve can help you achieve your goals. Enjoy our range of classes, free weights or even our proven 6 week challenges to help you in your fitness journey. Single, Monthly and annual memberships are avaliable, or a combined family membership so you can exercise while your children are enjoying our KidZone.’
Kidzone-‘A Childen’s play area where Play, Fitness and Learning come together. Wholehearted, comprehensive fun-filled activities for your children. A family membership at Evolve gives you the freedom to be able to train
while your child is playing in a safe, friendly environment.’