The Brief
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To celebrate XL Recordings 25th anniversary, D&AD teamed up with XL and set the brief of illustrating a significant event in their history from a set list, that celebrates the artist and highlights their seminal moment in a way that engages and communicates to the audience. The illustration focuses on Tyler The Creator's speech for winning Best New Artist at the MTV VMAs.
The Concept
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Speech made visible is an exploration into the visual representation of dialogue and how far visual language can be pushed without losing its integrity and meaning. The print is comprised of a series of angled lines that each represent a letter of the alphabet, starting from an upright 90 degree angle each line is then rotated -6.92 degrees to create the next letter and so forth.
The Print & Deciphering Device
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The Digital Process
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The digital illustration focuses on the process of each individual shape rotating until the exact angle of the letter it represents.
