'I'm Trendy So What' is a publication and social experiment that acts as a practical synthesis to a large body of research and critical writing conducted by myself into the subject of trends and their subsequent impact on professionalism within the graphic design industry.
Whilst the main body of research was a critical evaluation of trends, the publication is an introduction to the platforms Trend List and Trend Generator from the point of the creators and not the critics. This is so that users of this publications views aren't swayed straight off by the critics but instead form an understanding from the information and build their own opinions through the experiment.
The Social Experiment
This part of the project is to investigate if an app for £1.49 can infact create 'Graphic Design' through passing off design created on the app trend generator as my own, and conducting a series of critiques with different levels of designers and analysing the feedback.
The aim is to investigate if the graphic design industry is merely focused on style, and whether or not the app enables users to become instant graphic designers with no knowledge or expertise in the industry yet still generate convincing work.
It observes how graphic design is viewed amongst other professionals in the industry but also to what extent can an application create graphic design and if it can have lasting impact on the industry, replacing the need for graphic designers for certain tasks.