Spend your money somewhere else.
This is the philosophy of Comfort Hotel Xpress. The latest and greatest from Nordic Choice Hotels portfolio of hotel chains, aimed at the budget segment. We got really excited when we first heard about it. Luckily, they spent some money on us.
An Xpress is always located in the cultural center of town, where everything happens. They know their city like their own back pocket. The prices are kept low by offering only what you actually want, so that you can spend your hard earned cash elsewhere in the city. Forget the tourist brochure. All you need is Xpress, and the rest will sort itself out.
We’ve developed the identity with this in mind. The logo derives from an idea of a modern treasure map, where X marks the spot. From there, lines take you through the city, to the right spots and back again for that sorely needed nights sleep. Xpress is the kind of hotel we’d seek out ourselves; wherever we’d be in the world for whatever reason.