Nutri is the wellness brand for on-the-go Abu Dhabi residents, who yarn for a better self and want to enjoy scrumptious yet healthy food. The team of trusted food scientists and dietitians prepare tailored meals that promote wellbeing and excite the taste buds, daily delivering them straight to the door.
 
With its vast experience in catering, Nutri provides expert advice and solutions for those with diabetes to sport professionals, families to business executives.
 
Nutri adds extra value to every bite by continuously innovating and embracing the latest trends in food science. With the help of the blast freeze technology; the hand picked ingredients are carefully sustained, enriching each hidden nutritional benefit within.

 

Due to the already massive competition from existing health food service companies, Nutri needed an impressive brand to gain brand awareness in this highly competitive market and make an emotional connection with the company’s target-audience.

 

JPd was engaged to develop the Brand Strategy and Brand Identity to help establish the rebrand of Nutri within Abu Dhabi. Building a brand position around the idea of ‘Connoisseurs of Wellness’, the brand built an emotional connection with an audience with the already established client bases.