NIKE Golf:
Creative design house Trollbäck + Company came to Cinematographer / VFX Technical Director Christopher Webb to shoot a series of dynamic product films for NIKE Golf. Chris employed custom moving light rigs and macro optical systems developed in his workshop.
Working at Chris's studio with Creative Director Elliott Chaffer, the team staged in-camera visual effects sequences which highlight each product's design aesthetic. Motion graphics and practical effects were combined with projection, LED display technology, and special effects optics to capture as much in-camera as possible.
The finished work was presented at NIKE's product launch event.
Vapor Pro Irons
TW15
Shield Protect
NIKE Golf: Behind the Scenes
Cinematographer / VFX Technical Director: Christopher Webb
Design, Animation / VFX Company: Trollbäck + Company
Creative Director: Elliott Chaffer
Producer: Sue Yee Hubbard
Head of Production: Erica Schrager
Studio Manager: Graceann Dorse
Camera Assistant: Tom Cryan
Camera Assistant: Tom Cryan
Gaffer: Haroun Ibn-mock
Key Grip: Daniel Torres
Tabletop Rigging: Daniel Jusino
Props: Mark Bracamonte
