Brief:
This project is a design research that addresses social problem of gun violence in relation to youth in particular. The research goes deeper as it touches on different layers of the issue such as political, social, environmental and financial contexts.
But mainly objective of this project is to invite the audience to think further about the issue and its relationship to language, image, and context, while exploring typography as a visual language of meaning.
Another purpose of this project is to investigate and explore how meaning and reading of messages coupled with the visual form of the message can affect interpretation and understanding of the concept.
Creative challenges and parameters:
Typography: Use one typeface only and that’s Helvetica Neue LT Std! / No use of italic, condensed, expanded, or electronic distortion of the typography
Imagery: Black & White / only abstract, crafted or graphic elements are acceptable
Colours: Black & White
Deliverables:
Posters
Awareness booklet / brochure
Website
Booklet front and back cover, middle spread
Some of the explorations
