KMC is the world wide leader bike chain manufacturer that was profiled by the Common Wealth Magazine as one of the up and coming innovative brand of tomorrow. We worked with KMC to align their visual identity and extend the corporate identity that's been use for a while into a coherent systematic visual identity system, and implementing that look into various touch points. Inspired by the function of the bike chain (connecting the whole bike) and KMC's corporate culture, the "Dialog box" motif were created, and brand colors system developed for unifying the look of the brand.