GIDEA GROUP's profile

Ella's Botanicals

Ella's Botanicals is a body/beauty care brand based in Toronto. Founded by passionate and energetic Toronto entrepreneur Ella Nunes. The brand has a strong following and continues to grow due to the high quality and all natural ingredients of the products. Our task with EB was to bring it to the next level. To redesign the brand from the ground up, starting with the identity, to create a look that truly reflected both the passion of it's founder and the quality of the products, walking a tight rope of balance, between the general perception of "quality" in this industry, and the sense of "passion" that it's founder so strongly exhibits. Thanks to Ella's great support, we feel we have found just the right look for this brand that is just ripe with potential.

Ella's Botanicals是一個位於多倫多的美體品牌,由熱情活力的加拿大創業家Ella Nunes創立。這個品牌因為擁有天然成分的高品質產品,有忠實的使用族群,在市場上一直持續的成長。Ella託付給我們的任務,就是要透過整體的品牌改造,為這個品牌未來的發展與局勢,做一個準備與鋪路。因此我們從識別與品牌核心價值,與Ella重新將Ella's Botanicals的品牌核心找出,透過設計與新溝通策略,將這個品牌的熱情與活力(因為有這樣特質的創辦人)更有效的呈現,同時注意到這個產業對於“專業”與“品質”的先入為主印象。透過Ella的大力支持,我們目前已經聽到許多正面的回應,通路與消費者透過產品新的形象,進而對這個品牌的品質及各個面向有全新(更正面與品質)的認識。
Ella's Botanicals New Logo
Ella's Botanicals New Logo (Purple)
Ella's Botanicals New Product Line 
Ella's Botanicals Beauty Bars Packaging
Ella's Botanicals Baby Line Packaging
Ella's Botanicals Liquid Soaps & Shower Gels Packaging
Ella's Botanicals Lotions Packaging
Ella's Botanicals Magic Balms Packaging
Ella's Botanical Brand Website
Ella's Botanical Brand Website 
Ella's Botanicals
Published:

Ella's Botanicals

Rebranding a Toronto based Body/Beauty Care Brand so that it's true colors can be communicated.

Published:

Creative Fields