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    A concept for Pipersglass’ logo, graphic elements, cafe, and packaging designs. Using a simple, all-caps slanted typography, playful hues and a … Read More
    A concept for Pipersglass’ logo, graphic elements, cafe, and packaging designs. Using a simple, all-caps slanted typography, playful hues and a pattern based on the form of the ingredients - later to be sliced up, it is a look for Pipersglass that makes it accessible and tempting. The pints of ice cream come in boxes similar to what you might get from a restaurant for takeout. The top folds open, but the bottom is circular, like a traditional ice cream pint container. These two differing elements set Pipersglass apart from other ice creams on the market. A small wooden spoon fits in the bottom of the smaller container, perfect for those who just can’t wait to get home and have the sweet treat. The Pipersglass popsicles are in a mostly clear packaging, with the same graphics covering them. The blues, pinks, purples, and oranges have a slightly 80s vibe to them, but the brand is undeniably modern. The graphics on the packaging are all inspired by the ingredients of each flavour. The shapes are made up of simple illustrations from the most prominent ingredient, and then disassembled in to a pattern. This is to give it a unique touch to every single one, but still keep the look cohesive and to give all the lines and dots a meaning. Using humorous quotes like, “Your body is a temple, stuff it with coffee & cake!”, Pipersglass has an especially strong appeal, coming off as a brand that doesn’t take itself too seriously and knows how to have fun. /I also worked together with Cajza Nydén and Julia Abrahamsson, who made the construction. (behance.net/cajzacaj & behance.net/pysseltanten) Read Less
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