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    A redesign concept for the brand Naturpralinen, a brand which uses as much organic and fair trade products as is possible for the pralines, toffe… Read More
    A redesign concept for the brand Naturpralinen, a brand which uses as much organic and fair trade products as is possible for the pralines, toffees and chocolate bars. The hand-drawn logo makes the product feel more genuine and trust worthy, as well as it gives it a more personal touch, as it is only one person putting the delicious treats together. To make the branding and packaging easy to change in case of season or style choices, it is all white (and plastic) with black text, so then it's really just to change the printed waxed paper which the chocolate is tucked in. This also keeps the over-all prices in production lower. The half-sleeves are also designed to keep the prices to a minimum, since the flavouring, sort of chocolate and best-of date is hand written on to the labels. Read Less
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