Anima Soma - Yoga Studio | Brand Identity

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Anima Soma
Ohm...

For this Brand Identity, I had to deal with a 15 years old Yoga studio, called "Anima Soma" and refresh its appearance and identity.

The design of the logo was too difficult, because I wanted to be different than the common yoga logos. I wanted the logo to be fresh, original, minimal and have a second thought and deep meaning. After a lot of study on Yoga field and practice books, the source of inspiration for the logotype design was the classic yoga position and the Zen Stones. 3 Zen stones, one above the other to form the the Sukhasana pose which is the classical yoga posture.

For the Anima Soma I designed its corporate stuff, letterhead, envelope, business cards, promotional flyer and the website.

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Published in "Good Idea vol. 2".

Awarded and Showcased in Design and Design International Awards 2012.

Awarded in Hiiibrand International Logo Design Awards 2010.

Participated in 3 Exhibitions for the New Graphic's Magazine and Hiiibrand Exhibitions for the winners of Hiiibrand 2010 in Nanjing and Hangzhou, China.

Published in the New Graphic Magazine, issue 28.

Awarded in many contests and Featured on a lot of websites.