Brief: To brand the event MITID Campus Placements Week 2015 and to strategise the campaign that would help communicate the intent of the event, the schedule and the logistical details.
Final identity:
The yellow stroke represents a highlight that signifies:
1. The candidate has been chosen.
2. You're hired!
3. Marked/ selection.
4. An opportunity to stand out
The yellow stroke represents a highlight that signifies:
1. The candidate has been chosen.
2. You're hired!
3. Marked/ selection.
4. An opportunity to stand out
Website:
Subscribe page: During the initial days of the campaign a subscribe page was made live. Users could subscribe to newsletters for the event.
Subscribe page: During the initial days of the campaign a subscribe page was made live. Users could subscribe to newsletters for the event.
Theme: EXPLORE.ENGAGE.RECRUIT.
Campaign strategy: As the event campaign stretched over a period of 6 months, we developed a month-wise communication strategy that included Facebook and LinkedIn banners, a Facebook page, newsletters, brochure and other print collaterals.
Social media banners: Every week a set of posts were put up based on the same topic thus preset templates were made.
Social media banners: Every week a set of posts were put up based on the same topic thus preset templates were made.
Flyers
Panels: For Behance Portfolio Review 2014
Standees
Brochure:
Front
Back
Brochure inserts: CD & ID leaflet.
A registration form and an introductory letter will be included in the envelope.
A registration form and an introductory letter will be included in the envelope.
Project by: Avi Agarwal, Pinakee Naik & Tanvi Kumthekar
