Academic work at AAU San Francisco. In this course, the objective was to try and communicate faster and be more memorable than before. Students created a campaign or addressed a social or political problem and developed a narrative fitting but evocative.

I chose to take a more humanist approach to tourism campaign. I introduced a world of ancient, mythical and traditional characters to evoke and comment on the Icelandic culture, and reach for the traveller that travel to experience and not just see.