the business and financial planning and shows the economic viability of the collective. In the third part I introduce the brand and guidelines. I showcase various collateral, for print and web, and finally the design for the Allt Gott range of products.
the stamp of an umbrella brand. It holds together, unifies, and assists. The stamp also communicates the journey behind the product with its hint of postal markings. The Allt Gott stamp further references traditional styles of collectives and monograms, small entities, boutiques and old apothecaries.
the consumer. It is therefore integral to the package design to keep a strong focus on the background of the product. This is implemented on all Allt Gott products in the form
of a ‘reveal.’ Labels are opened, tags are flipped, and bands
are unwrapped. This interactive packaging is used to educate. First to tell the story of the company or the place of origin. Secondly to tell the story of the product, and it’s historical context within Icelandic culture. By putting into narrative
the background of the product, a bond or friendship is created between the consumer and the manufacturers. The consumer learns where this is from, and most importantly, what the company behind it stands for. As the consumer has contact with additional Allt Gott products and narratives, a deeper understanding of the country-of-origin develops. The illustrations of the Allt Gott brand come into play within the packaging as representations of various elements.
They can represent the actual manufacturer–a milkmaid, a fisherman; or as the product itself–sheep, fish.