Pollo Ready Identity Concepts
Identity Design
Logo concepts for a take-home chicken brand, developed for kroger's Hispanic focused stores. The brand name uses a mixture of English and Spanish which is intended for a very casual and down to earth approach. These are 3 concepts that go from rustic and DIY, to a little more corporate and fun (with the chick running) and finally a more DIY Carniceria-look which relates to iconography that would be seen around the neighborhoods of the intended audience.
