iBuy- mCommerce Application and System Design
mCommerce Application for Small Businesses in Emerging Markets
mCommerce Application for Small Businesses in Emerging Markets
Keywords: Information Systems Design, Interface Design, Usability Testing, User Research - Data Analytics, Systems Thinking, Business Model Design
Project guide:
Prof. Pradeep Yammiyavar, FDRS, DoD, IITG
Mr Kashinath Kakarla, Project Manager, Intuit Inc IDC.
The Project I-Buy is an End-2-End project which comprises of User Research design which follows the research methodologies to tap the important user experiences that helps to build the product and the consumer insight. These insights are most important to align the design considerations and constraints in the UI Design framework. The design of a system from a purview of systems thinking, helps to visualize and analyze the project in a holistic manner. The project concludes with Managing the overall Design and modeling a Business proposition out of it.The aim of the project is to explore a smart medium of business communication between costumer & seller(retailer), through media like Mobile & other modes of Interaction & Networking.
As Industrial and communication designer, the vital role of all activities in a mCommerce system has been covered in the project. User Research, UX Design & Design Management are the important elements of any mobile application development and it should be carefully understood that these areas would not only lead to build a mobile industry but also will be beneficial to the consumer business on the other side.
Project Outline:
Literature Review & Systemic Learning:
Seller & Consumer Behavior
7 P’s of Marketing& Customer Decision making, CX Management
Hierarchy of Needs& the modern mindset of sellers
Buyers Experience Innovation
Study on Interaction Mode [Mobile as a medium]
Market-Technology-Business trends &forecasts [M-Commerce]
Competitor Analysis
Content Inventory
Mobile UI Design Guidelines
Cultural Probes
Finding the Target User Group & Attributes of the Customer Segment
User Modeling [Persona Types & Scenario]
User Interaction Model | Mental Models | Empathy Maps
Mobile Concepts & Workflows
Task Flow Diagrams [App IA]
Analyzing the Mobile Technology platform
Data Collection:
Approach
User Modeling
Persona Creation/Scenario Building
Customer/Intermediary/Seller Persona
Customer Interaction Data Capture/Data Logging/Data Mining
The conceptual development of the project was on the part of Mobile UI Design and doing primary Usability Audit with the low fidelity paper prototyping. 106 screen designs were made once the Mobile UI style guide and Icons were developed under the UX Design Considerations. Proof of concepts was iterated with the user.
Through the extensive research done it is evident that designers play a big role in the content design for mobiles. While at one hand this relationship helps in content creation which is standard across all mobiles, on the other hand implementation of efficient system is vital to tackle the issues of security and policy norms. A seamless outreach of technology application is the most impulsive workout that designer engage in such type of projects.
The final part of project encompasses Systems Approach to design wherein the client was proposed a new solution "Entrepreneurial Driven Approach" for the overall i-Buy System. Offerings and monetization model was developed. This was then extensively iterated on a Business Model Design Canvas keeping the Business Model Environment in mind.
I conclude by the fact that Mobile Industry is a next big thing in this decade and the market explosion is on the higher level in the emerging economies like India. However, for such phenomenon to be exploited in depth there has to be strict measures and implementations scenarios created.Such measures will help this Industry the bright future!
Project guide:
Prof. Pradeep Yammiyavar, FDRS, DoD, IITG
Mr Kashinath Kakarla, Project Manager, Intuit Inc IDC.
The Project I-Buy is an End-2-End project which comprises of User Research design which follows the research methodologies to tap the important user experiences that helps to build the product and the consumer insight. These insights are most important to align the design considerations and constraints in the UI Design framework. The design of a system from a purview of systems thinking, helps to visualize and analyze the project in a holistic manner. The project concludes with Managing the overall Design and modeling a Business proposition out of it.The aim of the project is to explore a smart medium of business communication between costumer & seller(retailer), through media like Mobile & other modes of Interaction & Networking.
As Industrial and communication designer, the vital role of all activities in a mCommerce system has been covered in the project. User Research, UX Design & Design Management are the important elements of any mobile application development and it should be carefully understood that these areas would not only lead to build a mobile industry but also will be beneficial to the consumer business on the other side.
Project Outline:
Literature Review & Systemic Learning:
Seller & Consumer Behavior
7 P’s of Marketing& Customer Decision making, CX Management
Hierarchy of Needs& the modern mindset of sellers
Buyers Experience Innovation
Study on Interaction Mode [Mobile as a medium]
Market-Technology-Business trends &forecasts [M-Commerce]
Competitor Analysis
Content Inventory
Mobile UI Design Guidelines
Cultural Probes
Finding the Target User Group & Attributes of the Customer Segment
User Modeling [Persona Types & Scenario]
User Interaction Model | Mental Models | Empathy Maps
Mobile Concepts & Workflows
Task Flow Diagrams [App IA]
Analyzing the Mobile Technology platform
Data Collection:
Approach
User Modeling
Persona Creation/Scenario Building
Customer/Intermediary/Seller Persona
Customer Interaction Data Capture/Data Logging/Data Mining
The conceptual development of the project was on the part of Mobile UI Design and doing primary Usability Audit with the low fidelity paper prototyping. 106 screen designs were made once the Mobile UI style guide and Icons were developed under the UX Design Considerations. Proof of concepts was iterated with the user.
Through the extensive research done it is evident that designers play a big role in the content design for mobiles. While at one hand this relationship helps in content creation which is standard across all mobiles, on the other hand implementation of efficient system is vital to tackle the issues of security and policy norms. A seamless outreach of technology application is the most impulsive workout that designer engage in such type of projects.
The final part of project encompasses Systems Approach to design wherein the client was proposed a new solution "Entrepreneurial Driven Approach" for the overall i-Buy System. Offerings and monetization model was developed. This was then extensively iterated on a Business Model Design Canvas keeping the Business Model Environment in mind.
I conclude by the fact that Mobile Industry is a next big thing in this decade and the market explosion is on the higher level in the emerging economies like India. However, for such phenomenon to be exploited in depth there has to be strict measures and implementations scenarios created.Such measures will help this Industry the bright future!
Project Brief
Objectives
System Idea
Project Timeline
User Study and Idea Development
Communication Media in Emerging Markets like India
Persona Exercise
Persona Creation
Scenario Building
Interview with Subject Matter Expert (SME)
User Interaction Model
Application Information Architecture
Selection of Screen Resolution for the application design
Color Selection for Branding
Screen Design
Mobile UI Style Guide
Application Screen Design
Systems Model for iBuy
Business Model Design
Business Model Environment
Business Model Canvas
Overall Project Process
Project Poster: i-Buy - mCommerce Systems Model
