Jio World
(Mobile marketing dashboard)
Discovery of Jio apps & Delivery of targeted offers to the customer based on their choices & interest; designed from scratch along with the product and market research teams. .
JioWorld messaging aggregation platform for the business promotion and user retention/engagement. The audience of the project was Multi-channel marketing that consisted messages sent as offers, promotions, coupons, events, downloads, and updates from the merchants.
JioWorld hosts space for displaying all the application in its App Center space for Jio customer to access them all at one place.
Jio World Features:
1. Eyeball traffic attractor to increase own Jio apps discovery, download and monetization
2. Avenue for new Jio App promotions
3. Revenue through driving third party app installs
4. Revenue through deals and offers
5. Rich media channel for continuous customer engagement
The Design work was done end to end encompassing UX-VD delivery of Android, iOS, Web view for the customer side and the JioWorld web application for the merchant side.
The major accomplishment of the project were success of Milestones 8 and 9, where the design and front-end development was achieved as to what was prospected by the design team. The core work of delivery was collaborated with the development team at GL Nagpur end.
Server side UX-VD delivery essentially consisted of features like analytics dashboards, creation of messages, bulk editing and delivery, as well the reports module.
