Personal Branding - In progress
ZZ is a personal brand for final year Graphic student Zihan Zhao, for who love art and design and believe in even little ideas can change our surroundings and make this world better. Zihan grow up in China, and then study design overseas. Living in different cultures build up her comprehensive understanding of design.
The brand ZZ using hand craft letterpress to enhance the brand value: culture based, experimental and reliable. Zihan would like to design things with posthastism life style and slow down the speed of urban life. Zihan love living in metropolitan city because everything in city makes Zihan curious, but she always want to keep a peaceful mind just like the Chinese ancient poem saying, ” It was my nature to love the mountains and hills. Now back to Nature I return again.” Follow this motto, the brand will aim to attract people who have the same interest, as Zihan is willing to study further in university and practice more as an art director.
ZZ will apply to a tea packaging design and a Zen Focus Music Disc Packaging to promote the brand value. Tea as the symbol of slowness delivers brand value directly. Also the finest yellow tea from china will be send as a gift to show Zihan’s love.
Thank you
