TL300
TL300, a local logistics company specializing in forest, biomass and special loads, commissioned me to generate an image bank to use in various upcoming materials, such as its corporate brochure.
Slanted lines, forced shooting angles, heavy contrast and a desatureted palette were chosen both for the brochure and the shooting post production in order to bring forward the action and movement, a key element I wanted to show on every picture.
This shooting, for which I did the art direction, was made on-site, with natural lighting and actual workers doing their jobs. We focused on details of everyday work and enhanced them in a dynamic way.
The site, located near Fray Bentos in the department of Río Negro, Uruguay, has various garages to quickly work on the ever-circulating truck fleet: mechanic, electric, body and tire shop.
On-site washing and fuel pumping station.
The constant flow of trucks, coming in and out of the site, from the forests and towards the processing plant.
A special division handles oversized loads. An eolic generator was transported, piece by piece, from the docks to the site.
Thank you for viewing!
www.sanfranciscoestudio.com.uy
– Alfonso
