Wrigley's 5Gum created the 5Gum Experience, whereby the brand would bring out an international act to South Africa once a year to perform for fans. Tickets could only be won, not bought. We created a social media based campaign to connect with the fans and promote the brand.
Additonal credits:
Agency: DDB South Africa
Creative directors: Aviv Weil, Roberto Adamo
Additonal credits:
Agency: DDB South Africa
Creative directors: Aviv Weil, Roberto Adamo
Art directors: Bianca Sgammini, Jelena Jovanovic
Copywriter: Susan van Rooyen, Aviv Weil
Designer: Liana Liebenberg
Information architect: Gadija Daniels
Winner of a Bronze Bookmark Award, Social Media Campaign
Loeries 2013 Finalist, Digital and Interactive-Social Media category
Designer: Liana Liebenberg
Information architect: Gadija Daniels
Winner of a Bronze Bookmark Award, Social Media Campaign
Loeries 2013 Finalist, Digital and Interactive-Social Media category
