Challenge:
How does Sanlam sell the benefits of multiple products to multiple audiences in a single hard-working campaign?
Insight:
If we could give ourselves advice on some of the important things in life, there’s a lot we could learn and potentially do differently.
Especially when it comes to our finances.
Especially when it comes to our finances.
Solution:
Introducing Conversations with yourself; a series of films and digital content that centres on one man at six different ages as he chats candidly with his “other selves” about the life he’s lived. We used our character to tap into the mindset of each age and created scenarios that many audiences could relate to in order to land the importance of making the right financial decisions.
Films
In order to bring the insight to life in the most powerful way, we first crafted a series of films aligned to conversations
not only relevant to different life stages, but also to the set of Sanlam products and benefits.
Films
Radio
Introducing the first-ever interview of its kind.
One man. Being interviewed at three different ages. At the same time.
We got two of South Africa’s biggest radio hosts to play along, as we staged an interview unlike no other. Our DJs interviewed one man, at age 20, 50 and 80. And what the listeners heard was our actors jumping seamlessly from one age to another, allowing the audience to suspend their disbelief. And they didn't just have to rely on their ears. They could check out photographic 'proof' in the form of the pic we posted online in real time, just in case they needed a little more convincing.
Website
We created a bespoke and dynamic homepage for desktop and mobile which introduces our six characters and invites the visitor to engage in the conversation. Each “age” takes the user to a dedicated landing page related to that particular life stage and financial product.
Agency – King James Group
Chief Creative Officer – Alistair King
Executive Creative Directors – Devin Kennedy, Matt Ross, Dan Pinch
Creative Directors – Damian Bonse, Jared Osmond
Account Management – Timothy Young, Kirsten Bohle, Roxy Hancke
Agency Producers – Kathi Jones, Chantel Kriel, Samantha Wentzel
Agency Art Directors – Moe Kekana, Damian Bonse
Agency Writers – Susan van Rooyen, Jared Osmond
Brand Representatives – Sonja Sanders, Mariska Oosthuizen
Agency Strategist – Megan Clausen
Digital Agency/Production Company – King James Digital
Digital Writers - Emma Drummond, Tamsin Green
Designers – Chloe Igo, Francois Linde, Genie Botha, Liezl Fourie
Information Architect/UX Design – Genie Botha
Programmer/Software Development –
Animator – Daniel Zoeller
PR Agency – Atmosphere Communications : Lauren Chavez
Film Production Company – Giant Films
Editing Company – Priest, New Creative Collective
Editor – Matthew Swanepoel, Paul Spiers, Abel Chibanda
Producer – Laura Sampson, Cindy Gabriel
Director – Karien Cherry
D.O.P – Paul Gilpin
Art Director – Will Boyes
Stylist – Elton Campbell
Makeup/Prosthesis – Cosmesis
VFX Operator – Charmaine Greyling
Colourist – Nic Apostoli
Performance – Thami Buti, Hlumelo Mzimkulu
Photographer – Nick Van Reenen
Retouching – Anthony Murray, Nick van Reenen
Production Manager – Sallyanne Lewendon
Recording Studio – The Workroom
Sound Engineer – Stephen Webster
Performance – Paul Ridley
Media Agency – 42 Digital, Vizeum
