The brief for this campaign was to celebrate the Corcoran as a community of outstanding people rather than as a particular place while the board was investigating a possible move. The initial run, quickly created and rolled out in print ads and in large lightboxes on the metro, featured portraits against a colorful backdrop paired with interview text using the evolving "contemporary" Corcoran brand. The Corcoran People tumblr at http://corcoranpeople.tumblr.com/ allowed quick and easy sharing of new people and their projects.