Summary
Project Objective
The objective is to create a cleaning supply brand that appeals to customers because it is affordable, yet is high quality with its natural ingredients that are not tested on animals, but are safe around people and their pets.
Research
The competition uses bold colors and sometimes bright, appealing colors to attract a certain target market. Older brands stand by their original formula, while newer products show that they use all natural ingredients. Competition has strong and compelling designs.
Concept and Solution
Through the design of this company, I want to communicate that the brand is strong, safe, and high quality. I want the brand to feel simple and fresh. Customers will want to buy the products because the design draws them in. The brand will look different from the competition with different colors and design. The current trend is all-natural products, so customers will be drawn to a new product that is people and animal-friendly. The cleaning line will be tied to the weather elements. Each product will have a name pertaining to weather.
Brand Message
Clean with the power of nature
Target Market
- Men and women
- Mid 20’s to 60’s
- Middle class
- Those who enjoy cleaning
- People for animal rights or own pets
- Those with children
- Own a home or rent
- Like trying new products
Cleaning Spray Labels
Web Ads
Floor Ad
