I want this floral shop to have a simple, delicate, yet fun feel. Customers should be drawn to this shop in particular because of the way the design makes them feel. I want an emotional feel to the design.

 

Early stages of research showed that the competition is boring. Design doesn’t seem to be a huge factor in existing flower shops. Flowers seem to be the main focus, as they should be, but design should be prominent. Websites are boring. Logos are okay in most instances. Some really don’t have a logo. However, Behance has some wonderful flower shop brand examples.

 

I want to portray a fun, yet sophisticated feeling, but not so strong that customers don’t go elsewhere for their flowers for different occasions that don’t fit into “fun” or “sophisticated.” I want the design to have a slight luxurious feel at the same time—so the customer feels extra special when they see the design/company name. I want the brand to show the company’s passion for what they do through it. The design alone should draw people in. The design should feel unique and separate from the others. I want the design to be as pretty as the flowers it represents.

 

All flowers are beautiful

 

- Male or female (both should be drawn to the company)

- Age would be mid 20’s–60’s

- Middle class to higher income, family-oriented

- Probably in some sort of a relationship or looking to be

- College-educated, good paying job

- Those who simply appreciated flowers

- Those giving gifts

- Preference of quality flowers