Project: identity design

Client: Élesztő
Location: Budapest, Hungary

Communication strategy: Adam Prokai, Előd Halász

Creative text: Adam Prokai, Előd Halász, Dániel Bart
Illustrator designer: Adam Prokai

Art direction: Adam Prokai

The conception of the Élesztő identity is based on a dream - sketch by one of the owner. We had to fix the logo for digital art, and clear to be the base element of the beer empire of them. Over it we built some different part. Like the typeface, pictograms, the coat of arms, etc.

This was a complex task, which we had to do, because we have to built up the communication strategy, and the creative text too. 

The plan was that the final form of poster-like, easy communication, which is characterized as a punk or guerrilla movements, but did not much like them at all. While the choice of the font, give some aristocratic counterpoint.

The flyer style was also important to found. Most of the flyer is usually the same appearance. From stepping out of this, the characteristics of declarative sentences, and the simplicity of the illustrations, rising up the attention.

 

Inside the interior we found out a handwritten type to write the names of the BEER word on the wall in different national languages. It have a base characters of this typeface, but we use different forms too, like the normal way of handwrite.
 

We designed a postcards for flyers.