Promotional brochure for Alcas: an ice cream biodegradable cup, BioHappy.
The request was to create an informative but beautiful brochure.
As you may know, too much information and beauty are not always head-to-head.
However, the information was essential. We needed to explain how the cups were made, how they were produced, and how much they were convenient. I mean, the usual, plus: Eco-sustainability.
As you may know, too much information and beauty are not always head-to-head.
However, the information was essential. We needed to explain how the cups were made, how they were produced, and how much they were convenient. I mean, the usual, plus: Eco-sustainability.
Luckily, I could choose the format, so I chose a brochure with 4 pages (10x10 cm).
Anyway, enough chattering.
Here you have, BioHappy brochure:
CREDITS
Campaign Art Director: Michele Prosperi and Massimo Barlettani
Copywriter: Bernardo Brotini
Photographsr: Silvano Cinelli and Shutterstock
Editorial Design: lagiungladigiulia
The job was requested while I was working at BeA.
