SOCIAL MEDIA CAMPAIGN for VALENTINE'S DAY
CONTEST ANNOUNCEMENT POSTS
We tied up Cupid, equated 'Being Single' with being a 'Superhero' and invited entries from the brand's FB & Twitter followers to make it an anti-Valentine's Day contest. Well, why should couples have all the fun?
SEEDED CONTEST CUES IN MEME FORMAT
At that time, Memes were almost unheard of as a content strategy for brands. We added a bit of class by manufacturing our own memes using stock photos, citing our own reasons for why we believed #SingleIsCool - reasons that seemed to strike a chord with single and couples alike.
Recycled meme from the internet... well, cos it's so true!
Cos we couldn't resist being dogey!
Well, Cats have a way of converting passive fans into engaged users. Dare we argue?
Recycled Meme from the internet...
Because Joey and food are inseperable. Even after knowing his love for women.
Because retail therapy trumps being in a relationship.
Recycled meme from the internet. This one went viral. Guess saving money is the biggest plus of being Single.
FEATURED USER ENTRIES
Fans submitted their reasons in comments. We found apt images and converted them into kickass memes.
AMBIENT BRANDING
The client was so pleased with the concept, they decided to take it offline to a mall in Noida. We converted the social creatives into standees and flyers. Mall shoppers were asked to write their reasons on a whiteboard and pose with it. The best reasons were awarded shopping vouchers and their entries were featured on the brand's social pages.
Yes, digital does go BTL!
