DIGITAL CAMPAIGN for launch of the YOGA Tablet
Lenovo needed to make a lot of noise with the launch of its innovative tablet YOGA. What made it so innovative is that the tablet was designed to be used in 4 modes - Hold, Tilt, Stand & Hang. So Experience Commerce, the coolest digital agency in India, came up with a ground-breaking campaign that involved 4 Twitter celebs featured in interactive videos that ask users to release them. Each video gave a clue to one of the modes of the tablet. The campaign won 2 Bronze in Adfest. You can play along here: http://www.experiencecommerce.com/yoga2bfree/
To gain traction without giving the fun away, we used some intriguing visuals on social media and promised a prize to those who succeeded. I was involved in the copy and creative direction of posts for FB & Twitter and emailers.
