Alejandra Quesada is a mexican designer fashion that through the experimentation of textiles, embroidery and patterns presents
unique collections that combime the sensitivity of childhood and the versatility of today´s woman.
The new logo links the sensitivity through stylized strokes that also soften the visual weight of the brand.
The color range gives the brand soft and femenine concept, while in some materials the composition of the elements
conceptualizes a infantil style.